about

Renowned Esthetician,Liz Lugo, owner of Brows by Liz, dreamt up the revolutionary Nova Wax formula while working in her studio. Her journey began at Bellus Academy in Poway, California; one of the most accredited beauty and wellness institutions in the nation.

At Bellus, Liz fell in love with the art of waxing and upon graduating she began her very successful career in the esthetics industry. As Liz began to get more familiar with European waxes, she discovered that there was nothing on the market that provided a luxury experience for both the client and esthetician. She wanted a formula that could be used everywhere on the body with a fast setting time, making the waxing process comfortable and time efficient.

Liz’s vision came to life after traveling to Maystar cosmetics lab in Tarragona, Spain and working directly with a chemist to formulate the ultimate premium polymer blend now known as Nova Wax.

ABOUT OUR FORMULA

The all-in-one Nova Wax is the only formula that at-home waxers, students, and professionals need. The Nova formula is a first of its kind, adhering to both fine and coarse hair, making achieving a full body wax with just one type of wax possible.

Nova’s commitment to clean ingredients prioritizes being gentle on the skin, with all of our waxes being aluminum-free and rosin-free. Our hypoallergenic formula is fragrance-free for those with extra sensitivities. The flexible creamy consistency after melting allows a seamless application, making achieving long thin layers and unbroken wax easier than ever.

Whether you prefer our tablets or beads, our formula is designed with a lasting positive experience in mind while also considering aesthetics with its stunning metallic finish.

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OUR BRANDS

OUR PRODUCTS

NOVA WAX OFFERS A WIDE RANGE OF PRODUCTS TO FULFILL WAXING NEEDS FOR AT-HOME USERS, STUDENTS, AND PROFESSIONALS. WE CARRY PREMIUM HARD WAX FORMULAS, WAXING WARMERS, PRE AND POST CARE, AND ALL OF THE OTHER WAXING SUPPLIES NECESSARY TO ACHIEVE SMOOTH HAIRLESS SKIN.