OUR CREATOR’S STORY
Renowned Esthetician,Liz Lugo, owner of Brows by Liz, dreamt up the revolutionary Nova Wax formula while working in her studio. Her journey began at Bellus Academy in Poway, California; one of the most accredited beauty and wellness institutions in the nation.
At Bellus, Liz fell in love with the art of waxing and upon graduating she began her very successful career in the esthetics industry. As Liz began to get more familiar with European waxes, she discovered that there was nothing on the market that provided a luxury experience for both the client and esthetician. She wanted a formula that could be used everywhere on the body with a fast setting time, making the waxing process comfortable and time efficient.
Liz’s vision came to life after traveling to Maystar cosmetics lab in Tarragona, Spain and working directly with a chemist to formulate the ultimate premium polymer blend now known as Nova Wax.