For intimate areas, choosing a wax is crucial as it is a very sensitive area and any irritation is going to be uncomfortable and possibly painful.
With Nova Wax, you can trust that your clients will have a uniquely comfortable waxing experience with flawlessly smooth results. Not only is it gentle on the skin, the formula is powerful enough to grasp onto the hair for less passes over the skin.
This means you can work more efficiently, and the client does not have to endure so many strips on the skin. Additionally, Nova Wax has a low melting point which makes it much more comfortable on the client’s skin. Nobody likes burning hot wax down there!

Another reason why hard wax is recommended for Brazilians is pain reduction. The bikini area is typically very sensitive and hard wax is much better than soft wax when it comes to pain!
Shop our hard wax here.
Performing a Brazilian Wax on Clients Tips
There’s nothing normal or comfortable about stripping down in front of a stranger and trusting that they know what they’re doing. As estheticians, it’s our job to put clients at ease, especially when performing a service like a Brazilian wax where clients are physically vulnerable and oftentimes afraid of the pain.
One thing that can be very helpful with helping ease pain is asking your client questions. Questions can range from “Does it help if I countdown,” to “Does it help if I explain what area I’m moving on to next?”.
Asking questions like these breaks down a barrier between you as an esthetician and the client. It allows the client to feel like they have some control and knowledge about the process and therefore they become more comfortable asserting their needs, like asking for breaks, to help reduce pain.
Much like asking questions, creating a dialogue with your client can really help the process. As estheticians it’s not only important to have good conversational skills to build relationships with clients; but, talking can also be great to help calm nerves. Talking allows the client’s mind to stray away from the pain. (pro tip: if there’s ever a lull in conversation — people love talking about their pets!)
See also: How to Start a Waxing Business
Proper education is also important so they are aware of the process. Speak with them about hair cycles and why they are important, as this awareness will help them understand that just one wax may not produce the PERFECT results they could be expecting.

Explaining to your client that waxing is a routine instead of a one-time service will help them manage expectations, and secure you multiple appointments to truly show off your work! How long a bikini or Brazilian wax lasts will completely depend on the hair growth of the client, but a solid timeframe is three to four weeks once there is a solid routine in place.
How Much Does a Brazilian Wax Cost?
On average, the price range for a Brazilian wax is $50-100. Of course, this is dependent on where you live and checking with the salons in your area is a good way to get a better idea of an exact price point.
Brazilian waxes have proven to be one of the most lucrative services for estheticians to perform. After the initial Brazilian fears are gone, clients come back again and again when the service is done well.
See also: How to Improve ROI & Increase Waxing Sales
Performing a Brazilian Wax at Home Tips
Whether you’ve mastered the service on clients and want to try it on yourself or you’re just looking to save some money, performing a Brazilian wax at home is definitely possible.
One thing that’s really helpful when it comes to successfully doing one is having a professional wax warmer that will keep the wax at an optimal temperature. There’s nothing worse than having wax that’s way too hot, especially in an area that’s extremely sensitive like the bikini area.
Another thing that really helps when learning how to do a Brazilian wax on yourself at home is having a good mirror. Most of the areas you wax during a Brazilian are very hard to see so getting in front of a mirror is a great way to make sure you’re not missing any major areas! Good visibility also helps you with making sure your strips are being spread smoothly and evenly.
See also: 1:1 With Liz Lugo: Why Is My Wax Not Removing My Hair?
Final Thoughts
Brazilian waxes are like esthetics folklore! Although everyone can tell you a story about their first Brazilian wax, getting familiar with the service as a whole makes it much less intimidating. As an esthetician, it’s super important to help put your clients at ease as much as you can with things like conversation or explanation.
When it comes to going fully bare down there preparation is key. Letting your clients know that exfoliation and strategic planning will reduce their pain is a great way to score repeat clients.
We here at Nova definitely recommend our premium wax formula for all of your Brazilian needs.
SHOP NOVA!
2 comments
I really loved reading your blog. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he enjoyed it as well. So According to my opinion that is a great article about Brazilian Wax. Good Job!
Thank you for the informative video. The service performed so well and in a very relaxed manner. Would be nice to see your technique on larger ladies, with lots of skin and folds.